Getting Referrals
Encouraging Referrals by Jane Thurnell-Read
Most people like to be recognised for what they do, and we can use that to stimulate client referrals.
When a new client comes to see you, always check how they found you, as this can be useful information in planning a marketing strategy.
One of the best ways to get new clients is through referrals. If a
client recommends someone else to come and see you,
think about sending them a thank you card. They will
probably really appreciate this, and it may well
stimulate them to recommend more people. (Do check with the new client first that they don't mind their
friend/colleague knowing they took their advice.)
