Newsletters For Clients

Client Newsletters by Jane Thurnell-Read

I've talked before about the importance of staying in touch regularly with your existing clients. In spite of all the miracles we may work, many clients still need to be reminded from time to time of our existence - they may come themselves or recommend someone else after their memory has been jogged in this way. The newsletter can be traditional snail mail or by email. Traditional mail is more expensive, more work, but you can include all your clients, and it often seems to be treated more seriously, so there's pros and cons of both methods.

Sending out a regular newsletter can work very well, but for the best effect it is important that clients don't see this as simply an advert for you and your practice. The best way to do this is to include info that has no financial benefit for you. Some people find it easy to write this sort of material, but if you're one of the people who don't, I'm happy for you to use the information written by me from this web site or from my web site Health & Goodness for the general public, providing you explain that you got the material from that web site and encourage people to take a peek at it.

Here's information on a wonderful web site package for practitioners which will allow you quickly and easily to have your own web site.