For students and practitioners of complementary and alternative therapy everywhere.

Using Visualisation To Attract Clients

Attracting Clients by Jane Thurnell-Read

Many of us are familiar with visualisation. We use it to help ourselves and other people achieve greater health and well-being. Some time ago it occurred to me that we could use this to attract clients. I've explained this technique to a number of practitioners, and most have reported that it has been very successful.

The specific visualisation I have devised is for the practitioner to imagine an advertising sign. This energy sign has to be visualised repeatedly. The more vivid and detailed this is the more effective the sign is likely to be. If you are happy using kinesiology or dowsing to ask verbal questions, you could test to find the most appropriate sign for the situation. If not, you will have to use your intuition. However you do it, you need to be very specific in building your sign. But do remember that you do not have to be realistic: the sign can be as outrageous and impractical as you like. Allow your imagination and power full rein.

The possibilities are endless, but here are some questions you might like to ask to help you devise your sign:

a) Is it just one sign or would several signs be best?

b) What is the exact location of the sign? On the roof of your house/office? In front of your house? Covering the outside walls of your house? In the centre of the town? A banner trailed by a plane around your neighbourhood?

c) Does it need to be a specific shape? Rectangle? Square? Irregular shape?

d) How big should the sign be?

e) What is the sign made of? Wood? Metal? Glass? Stone? Transparent or coloured plastic? Some energetic substance with special properties?

f) What colour should the background be? A single colour? Multiple colours? Patterned?

g) What should the message on the sign be? (Something short seems to work well in general) Naming illnesses? Blatant advertising type slogans? Promoting you? Promoting the therapy?

h) How big are the letters? Are they all the same size? Font? Line spacing? Letter spacing?

i) Is the sign electrical in some way? Flashing lights? A message which moves or changes as the potential client looks at it?

j) Does the sign include pictures? Symbols? Other graphics?

k) Does the sign include sound? Smell?

l) Should the sign point in a specific direction? Should the whole sign rotate?

m) ?????

You need to pay regular attention to your sign. To begin with you need to check it at least 4-5 times a day, but after a while you can check it less often. The checking involves seeing it as clearly as possible in your minds eye. Drawing it may help you to visualise it more clearly. Remember to carry out housekeeping on your sign: keep it clean and bright, check any electrical connections and bulbs, etc. Doing this makes the sign as real as possible. Imagine the positive results from having such a wonderful sign. The more energy and realism you put into the sign the more likely it is to be successful.

Usually the sign needs changing fairly frequently in order for people not to ignore it. This also means that you are putting even more energy into it. Different signs attract different clients, so by changing it on a regular basis you will stand the best chance of attracting as many clients as you want. As with normal advertising making your message topical can be really effective. If a particular illness has been in the news you can target your sign for a few days at the people who have that illness. Help for hay fever can be promoted from April onwards. A slogan such as "Get fit and healthy for your holiday" may work at certain times of the year. The possibilities are endless: be as creative as you can be in order to ensure good results.

You don't need planning permission for these signs; you don't have to worry about the Advertising Standards Authority; you don't have to pay money for it and it's environmentally friendly, so, if you want more clients, why not give it a go?